Fourlife

4LIFE; Alex Broskow Promo Edit from Themgoods on Vimeo.

The new ONE Video is out and has full sections from Iain McLeod, Mark Wodja, and Demetrios George. The video follows the format of the mag with sections like Picks which is cool and keeps the whole ONE Magazine/Video feeling in tact. Other sections include Alaska and clips from Jeremy Soderburg, Franky Morales, Connor O’Brien, Brad Magnuson, Vinny Minton, Victor Arias, and more. Throughout the video there is a nice slow-mo effect to the tricks. The film quality is top notch and the lighting is really well done. Everything is very clean and professional throughout.

ONEvideo DVD Trailer #1 from Rat Tail Army on Vimeo.

Check out the trailer for the new ONE video. Definitely looks really good and should be ONE that you’ll want to pick up. This is ONE video you won’t want to miss. You’ll want to grab ONE of these for sure….you get the idea.

From Austin Paz: “The Kelsos and I have just put out the first trailer for The Truth Volume II.”

Expected to be released in the Spring:

Truth II Trailer from Austin Paz on Vimeo.

Fresh off the truck, we’ve got in the new Valo AB.1 Alex Broskow Pro Skates and Valo AE.1 Arlo Eisenberg Pro Skates. Both skates are in stock now and shipping!

Broskow Pro Skate Features:
Zebra patterned lace system
Single gold eyelit
Indented/lined leather
Snake skin pattern-form fitting liner, thicker padding
Rubber line soul
Standard lower cuff for improved flexibility
Replaceable soul and backslide
Memory buckle
Available boot only for customization
Extra laces included (colors vary)
Lucky rabbit’s foot included (colors vary)
Click here for the Black Broskow Skates
Click here for the Blue Broskow Skates

Eisenberg Skate Features:
Shell toe style
3 straps/velcro
Standard lower cuff for improved flexibility
Replaceable soul and backslide
Memory buckle
Click here for the Arlo Skates

What is Street Artist?
Street Artist is a urethane company I have been working on with Shane Coburn and Mike Johnson as well as the rest of the team and designers like Matty Pro and Jeromy Morris. While it is a rollerblade company we will be releasing limited runs of artist series merchandise, hats, hoodies, pocket art, and the like, as well as networking with artists throughout different mediums like music and the conventional arts.

How did you come up with the name?
On the last tour filming for ICONs Mike Johnson and I were trying to figure out a name that had a good meaning, could break down into an acronym (STAR), and wouldn’t pigeon hole ourselves into a single facet of rollerblading.

Who is all involved?
Mike Johnson, Don Bambrick, Sean Kelso, Billy O’Neill, B-Free, MattyPro, Jeromy Morris, and a slew of other talented artists whom are working on their own artist series projects right now.

How long have you been working on Street Artist?
Since this past August of 2007.

What made you want to start a new wheel company?
I want to grow Straight Jacket Distribution the same way Rat Tail and Them Goods are. This way we have a strong core of skater run distribution companies which will help and insure that no matter how underground skating gets there will always be people looking out for its’ future.

How did the testing process go?
Great, we let our sample wheels cure just as we would the production wheels and I personally was able to skate them through 5+ tours filming the Vibralux Team DVD. When you can chase those pros around and not have your wheels core/chunk for 5 months you have a pretty good wheel.

Who is on the team?
Don Bambrick, Billy O’Neill are both pro, Mike Johnson, Sean Kelso will be joining us in January, and B-free from Austin, TX is our first flow rider.

What should we expect in the near future?
Great looking hats, hoodies, and t-shirts that go above and beyond a logo. Our first run of shirts were all black and just a simple variation of our corporate “Star” logo to help brand the company. It is an integral part of creating any company, brand recognition. I just don’t want kids thinking we painted ourselves into a corner and that the art direction for this company is graffiti, each line will represent a differing style of art that will be moderately progressive, at least as far as rollerblade design is concerned.

Any additional information you’d like to give us?
Give the wheels a try, can’t hurt since we are offering the first sets at a discounted rate. Support us if you can and be on the lookout for the street artist site coming soon (conflicting sponsor problems) and let us know if you have any feedback.

What do you offer that no one else does?
Everyone has wheels, and Eulogy has arguably the best wheels, but we will be offering fresh looks with the release of every new line, and our art concept will never go stale. The fashion will be top notch too.

See Street Artist Products - here.

Mushroom Blading DVD

Here is the preview shot of the new Vicious Abec 5 bearings coming out. They are going to sell for $16 and they’ll also be available as a custom option so you’ll be able to put them on whatever custom skate you want. This is a good bearing to get because you’re getting the quality Vicious name but it costs a little less than the Abec 7’s. If you’ve seen the new ONE magazine then you probably also saw the ad for the new Vicious video in the works. They have a massive lineup of many of the top pros so you can bet they’re going to have the best footage to pick through.

Adam Killgore from DENIAL CLOTHING/GENRE WHEELS:
What up eRolling supporters, we’ve got alot coming from Denial and Genre both for spring/summer. Denial will be coming out with 3 brand new logos as well as the usual KNOWROLLERBLADING, Prohibited and Devil in LTD colorways. Genre is dropping 3 new wheels in June so check for those. And make sure to pick up KNOW ROLLERBLADING DVD and PARK to check out skaters from both teams killing it! Thanks for the continued support and please check out the KNOW RICHIE STEFANACCI t-shirts which are a 100% donation to G4theg.com!

ENGLAND CLOTHING-
For this up and coming spring time we are re releasing new colorways of the Phone Box, the Foil Text T along with the new Oxford cut out. We are also in the process of adding someone to our team along with Dom Sagona for this 2008 season. Be on the look out for that!

50/50-
We have been finding little specs here and there on our new balance core frame and testing new color ways. We are also focusing strongly on our team which will include 3 new people to the roster… working with B Unique and some of their riders. No details yet! Other then that we are still focusing on our current 2008 lines and using different color ways for the spring time. More to come soon!

Havok-
The 2008 Havok Spring/Summer line is in the works and coming along great. Be on the lookout for it to drop at the end of this month.

Adam Armstrong from Empir3 Distribution:
As we not only grow as individuals, but as a company in the sports and apparel industry we are taking on new and exciting endeavors such as owning and operating boutiques, art galleries, as well as expanding in the rolling industry. As of late, we have started the transformation of collaborating within the industry to facilitate these changes and to find out what rollerblading can be as a cultural experience. In that respect, Empire is excited to have the opportunity to collaborate with artists like Eric Otto and others for the up and coming lines New Leaf, and D-S of San Francisco. Also, we have been getting a great response on the new Heat and Able spring and summer 08’ lines, and we are excited about the direction that these clothing lines are going too. In addition to that, Able will have pro frames for Fabiola, Cameron Card, and Soichiro that will be matched with our new flat hardware. The big news for our popular Heat wheels is that a new line will be coming soon. It is rumored that Tory Treseder, the owner/designer of Heat is feverishly testing new urethanes, working hard on the new line of wheels and has been scheduled to drop them later this year.